The Knot: Real Weddings Vendor Report

The Brief: Translate insights from nearly 17,000 couples into an engaging, actionable story that helps wedding pros understand and adapt to what’s next in the industry.

The Solution: I turned complex data into a clear, rich report that paired every trend with a tangible vendor takeaway—bringing WeddingPro’s role as the industry’s trusted partner to life.

Ad Age Executive Byline: 5 Ways to Bridge the Consumer-Marketer Divide

The Brief: Craft a thought-leadership piece that elevated an iHeartMedia executive’s voice while translating complex consumer research into a compelling narrative for Ad Age’s C-suite audience.

The Solution: As ghostwriter, I shaped data and dialogue from AudioCon into a clear, advertorial story that balanced authority with accessibility—positioning iHeartMedia as both an industry leader and trusted interpreter of The New American Consumer.

WeddingPro Blog: The Potential Impact of US Tariffs

The Brief: Break down a complex, fast-changing economic issue—U.S. tariffs—into a clear, vendor-focused explainer that helps wedding professionals understand how global trade policy affects their day-to-day business.

The Solution: I translated financial policy into relatable, industry-specific insights and examples, grounding macroeconomics in the language of florists, planners, and designers—positioning WeddingPro as a trusted, timely source for vendor education and business resilience.

Squarespace Blog: Black History of the Internet

The Brief: Create a Black History Month feature that honored the legacy of Black innovators in technology while aligning with Squarespace’s brand voice of creativity, accessibility, and entrepreneurship.

The Solution: I developed a narrative that wove together storytelling and education—spotlighting pioneers like Alan Emtage and Gladys West—in a way that inspired the Squarespace creator community to see themselves as part of that same lineage of innovation.